MD Logic

Challenge

MD Logic’s business is medical records. This company’s primary concern at trade-shows was that there was a lot of competition. They wanted to stand out, but being in the business of something as personal and necessary as medical records, MD Logic didn’t want to risk coming off as threatening or passé about their clients.

Our Solution

MD Logic needed to not lose touch with the human-side of their clients, for the sake of business. They needed to tell their clients (doctors) that they should feel comfortable coming to MD Logic, because just like the best practicing doctors, MD Logic offers the perfect balance of real-life, and work.

We created a custom solution for MD Logic. Instead of using sharp and clinical-looking displays, we provided them with custom modulars made from large fabric graphics. This was an innovative technique that provided larger than life imagery, and allowed more one-on-one contact between the MD Logic representatives and their clients — the doctors. Additionally, the graphics told a story in a much more personal way than the bullet points and technical languages used in MD Logic’s competitors’ exhibits.

With our custom solution and technical expertise, MD Logic’s display was both inviting and professional to stand above other competitors.